The FCC proposal aims to address the use of AI-generated content in political ads, ensuring transparency and consumer awareness as advanced AI tools create convincing media that could mislead voters.
This move follows a prior ban on AI voice-cloning tools in robocalls, highlighting the FCC's increasing efforts to regulate AI in political communications to prevent voter manipulation.
The proposal would require broadcasters to confirm if political ads were AI-generated, focusing on tools like text-to-image creators and voice-cloning software, but digital and streaming platforms would not fall under these regulations.
FCC Chair Jessica Rosenworcel emphasized the need for consumer awareness and transparency, pushing for swift action by the commission to inform viewers about the use of AI in political ads.
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