TikTok will automatically label AI-generated content, even from external sources, providing transparency and aiding in differentiating brands or spotting AI deepfakes.
The automatic 'AI-generated' labels align TikTok with the Content Authenticity Initiative, enhancing trust and transparency online through universal content credential technology.
Content credentials mark AI content with invisible watermarks, a step towards preventing AI-related election interference. TikTok is the first platform to support this technology.
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