"Tencent is leveraging its proprietary AI models to enhance ad targeting precision and attribution tracking. This has been a critical driver of Tencent's impressive advertising revenue growth, enabling advertisers to reach consumers more effectively and boost click-through rates."
"Tencent is equipping advertisers with generative AI tools that can dynamically create ad visuals tailored for various ad placements. This capability allows advertisers to produce more engaging, customized ads on the fly, which has the potential to supercharge their marketing efforts and drive even more revenue."
"Tencent's flagship platforms, particularly WeChat and its video account feature, still have substantial untapped potential for further monetization. Integrating AI technologies could unlock new opportunities to capitalize on this potential."
"According to Yan, even a modest 10% increase in ad load within the WeChat and video account ecosystem could generate an additional RMB 10 billion (approx. $1.4 billion), most of which would go straight to profit."
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