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What B2B marketers can learn from Asia's fast-evolving strategies | MarTech

WeChat and its enterprise version WeCom are central to Chinese B2B marketing, reducing email reliance and enabling integrated CRM, segmentation, tracking, and sales workspace tools.

E-Commerce

fromThe Drum

1 week ago

Why WeChat is a start and not a silver bullet for luxury brands in China

Luxury retail in China is rapidly shifting to integrated online-offline-logistics New Retail driven by digital-native millennials and WeChat-enabled personalised, fast e-commerce.

Apple

fromGSMArena.com

2 weeks ago

Apple is now set to receive 15% from WeChat apps and games purchases on iOS

Apple will process payments for WeChat mini-apps and games in China and will collect a 15% commission on purchases.

Apple

fromThe Verge

2 weeks ago

Apple will take a mini commission from mini app developers

Apple will charge mini app developers a 15 percent commission on in-app purchases, halving its usual up-to-30 percent fee to encourage mini app growth.

Media industry

fromNon Profit News | Nonprofit Quarterly

1 month ago

Fighting Disinformation on the Chinese American Front Lines - Non Profit News | Nonprofit Quarterly

Chinese-language grassroots media on WeChat face coordinated harassment and pervasive disinformation when correcting false claims about affirmative action, undermining access to trustworthy in-language information.

fromwww.cnbc.com

6 months ago

Marketing tech

Chinese tech giant Tencent posts 13% revenue jump as growth at key gaming unit surges

Tencent's gaming business continues to drive revenue growth, despite a net profit decline in Q1 2025.

fromThe Conversation

6 months ago

How do candidates skirt Chinese social media bans on political content? They use influencers

This election highlights the significance of social media as candidates increasingly turn to platforms like WeChat and RedNote to connect with younger voters.

US politics

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