In launching Lica, we're addressing a significant pain point where product teams have abundant screen recordings and screenshots, yet struggle with time-consuming video production.
Kalyanaraman emphasized the demand from users for integrating AI into design processes, stating, "I wanted to start something that gives everyday people design agents that help them communicate better."
Agarwal noted the traditional struggle with video development, saying, "Traditionally, people use documents and slides for ideas, while video production is often expensive and time-consuming."
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