Editor's predictions: What 2025 will hold for the public relations industry - PR Daily
Briefly

The slow, inexorable drift away from TV, newspapers and radio has now been occurring for nearly three decades, with legacy media losing ground to new media.
In 2024, podcasts, independent newsletters and social media influencers came into their own, highlighting a shift in how companies validate their messaging.
Media has encased many in ideologically pure bubbles, making the neutrality of messaging a relic of the past, as personal connections build stronger engagement.
The rise of platforms like Bluesky and Rumble emphasizes a more personal connection between audience and messenger, putting spokespeople in the spotlight.
Read at PR Daily
[
|
]