"Retailers hope consumers use these chatbots, which are typically called shopping assistants, as virtual companions that help them discover or compare products."
"Amazon...has said its customers have been questioning Rufus - the generative AI-powered shopping assistant...for information such as whether a specific coffee maker is easy to clean."
"A select number of Walmart shoppers will have access this year to a similar chatbot the nation's largest retailer is testing in a few product categories, including toys and electronics."
"Perplexity AI...rolled out a feature on its AI-powered search engine that enables users to ask a question...and then receive specific product results that...are not sponsored."
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