E-commerce sites want AI bots to make holiday shopping easier, but don't expect them to do all the work or always give you the right answers
Briefly

"Retailers hope consumers use these chatbots, which are typically called shopping assistants, as virtual companions that help them discover or compare products."
"Amazon...has said its customers have been questioning Rufus - the generative AI-powered shopping assistant...for information such as whether a specific coffee maker is easy to clean."
"A select number of Walmart shoppers will have access this year to a similar chatbot the nation's largest retailer is testing in a few product categories, including toys and electronics."
"Perplexity AI...rolled out a feature on its AI-powered search engine that enables users to ask a question...and then receive specific product results that...are not sponsored."
Read at Fortune
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