An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the "marketing AI paradox."
Most marketing teams have to handle tasks that add little or no business value. Identifying and stopping these activities can save significant time for higher-value work.
Automate tedious tasks: Delegate repetitive or unenjoyable tasks to AI tools. For instance, designers can use Canva's Magic Studio to automate resizing images for various platforms.
Instead of launching multiple AI initiatives, start with one or two that align with your team's capabilities and deliver tangible results.
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