"AI proliferates content, a lot of this is going to have the same format, tone, and feeling, and people are just going to scroll right past it," said Robert Sofia.
"There's just no scenario where if you increase your lead volume by 20% that you're not going to increase your client acquisitions," Sofia said.
AI is not a panacea, and it can be a finicky devil for marketing efforts, creating content that often 'looks a bit off,' according to Eric Roberge.
Overall AI use is still fairly limited, with only 12% of advisors using it daily, according to a survey from consulting firm Horsesmouth.
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