DMEXCO 2024 highlighted AI's transition from hype to practicality across ad tech, focusing on how it can enhance customer experiences and deliver business efficiencies.
Retail media's significance was underscored with a dedicated area for these businesses, reflecting growth that responds to changes in e-commerce and consumer habits.
Experts emphasized the need to balance future tech discussions with current realities, as leveraging existing marketing tools on platforms like TikTok is crucial for success.
Feedback revealed that learning from past mistakes in programmatic channels leads to Fewer, better partnerships and increased transparency, crucial for future growth in retail media.
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