"The generative AI boom has treated copyright as a mere suggestion as companies race to gobble up training data and remix it as "new" content. A cavalcade of companies, including The New York Times and Getty Images, have sued over how their material has been used and replicated by AI. Disney itself threatened a lawsuit against Character.AI earlier this year, leading to the removal of Disney content from the service."
"Google isn't Character.AI, though. It's probably no coincidence that Disney is challenging Google at the same time it is entering into a content deal with OpenAI. Disney has invested $1 billion in the AI firm and agreed to a three-year licensing deal that officially brings Disney characters to OpenAI's Sora video app. The specifics of that arrangement are still subject to negotiations."
"The launch of the Sora app earlier this year was widely derided by the entertainment industry, but that's nothing a little money can't solve. OpenAI required copyright owners to opt out of having their content included in the service, but it later reversed course to an opt-in model. The Disney deal is OpenAI's first major content tie-in for AI. Meanwhile, Google's AI tools don't pay any mind to copyright."
Generative AI models have incorporated copyrighted material at scale, prompting lawsuits from major publishers and content owners and forcing removals of protected material from some services. Disney pursued legal action against Character.AI and invested $1 billion in OpenAI while negotiating a three-year licensing deal to bring Disney characters to OpenAI's Sora video app, with terms still being negotiated. OpenAI moved from an opt-out to an opt-in model for copyrighted content inclusion. Google's AI tools currently allow recreations of copyrighted characters, creating potential legal conflict and increasing the likelihood of a fragmented ecosystem of licensed content silos.
Read at Ars Technica
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