Director Morgan Neville is steering clear of generative AI after 'Roadrunner' backlash | TechCrunch
Briefly

In creating 'Roadrunner,' Morgan Neville decided to use AI to replicate Anthony Bourdain's voice, aiming to preserve his essence within the film, despite facing significant backlash from audiences who perceived it as inauthentic.
Neville explained that the decision to use AI led to misunderstandings among viewers, who assumed the synthetic representation involved fabrication rather than using Bourdain's own words.
Post-'Roadrunner,' Neville has shunned AI in his projects, ensuring that representations, such as in his new documentary 'Piece by Piece,' are crafted with full authenticity through means like voice reconstruction using actual syllables.
This change in approach reflects a broader industry response; many documentaries began adjusting their methods or incorporating disclaimers after witnessing the audience's negative reaction to AI-generated content.
Read at TechCrunch
[
|
]