The article explores the significant impact of artificial intelligence (AI) on the advertising technology industry. While the sector faces uncertainty, with fluctuations in stock values linked to new entrants like the Chinese AI DeepSeek, businesses are eagerly adopting AI for its potential efficiencies. Reports indicate that a majority of marketers are now utilizing AI in their campaigns, benefiting from enhancements in creativity, scalability, personalization, customer insights, and ad placement analytics. As AI continues to evolve, its transformative effects on marketing strategies are becoming increasingly clear.
AI is transforming industries like ad tech, enabling efficiency and cost savings, with most marketers leveraging automation and advanced tools for campaigns.
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