Danone's 2024 Media game plan: AI, alliances and accountability
Briefly

Over the last couple of years we've been on a journey with a new CEO and a new strategy called "Renew Danone," which has seen us reinvest in our brands.
Speaking of inflation, we've also been able to contain the impact of it on media pricing. This was thanks to the new partnership we've built with our new [creative] agency set up as well as how we consolidated our media agency investment.
Read at Digiday
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