Kogan emphasizes that agricultural waste is a major issue, with as much as 40% of crops lost to pests and diseases, contributing significantly to greenhouse gas emissions.
Kogan transitioned from bioinformatics to agriculture when she recognized the potential for AI technology to tackle crop loss challenges, leading to the founding of Fermata.
Fermata uses AI and computer vision to enhance pest and disease detection, addressing the limitations of human oversight in agricultural monitoring.
Kogan notes that while initially they considered building robotic solutions for crop monitoring, they decided to focus on AI image analysis given their expertise.
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