"Influencer agencies and vendors are spinning up AI features and functions quickly," noted Gartner analyst Nicole Greene in an email, emphasizing the growing commonality of creator discovery, workflow optimization, and content production as key use cases for these tools.
Thomas Walters, CEO at Billion Dollar Boy, explained that prospective clients often inquire about efficiently managing influencer activities on a larger scale, which has driven agencies like his to incorporate tools like Companion that leverage multiple AI solutions.
Aynsley Moffitt from Open Influence mentioned that they use AI to streamline processes, allowing the team to concentrate on more critical elements of their campaigns rather than getting bogged down in execution details.
Despite agencies touting their AI capabilities, there exists a skepticism among brand practitioners about their genuine necessity, leading to concerns that the industry is experiencing an 'AI-washing' trend.
#ai-in-advertising #influencer-marketing #agency-strategies #marketing-technology #industry-skepticism
Collection
[
|
...
]