In the ever-evolving digital landscape, businesses are increasingly turning to social media and artificial intelligence (AI) to boost their growth. However, without a systematic approach, these powerful tools can lead to guesswork, inefficiency and mediocre results.
Once upon a time, in the not-so-distant past, businesses ventured into the digital realm armed with nothing but hope and a handful of random strategies. Marketing efforts on social media were often haphazard, characterized by a scattershot approach that targeted everyone and, paradoxically, no one. This lack of focus led to inefficiencies, wasted resources and a sea of 'meh' outcomes.
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