Council Post: From Survival To Sustainability: Why PR's AI Revolution Is A Human Story
Briefly

PR professionals face a relentless cycle of overwork and burnout, justified as a rite of passage. This systemic pressure compromises well-being while demanding constant innovation.
The traditional PR model thrives on an unsustainable equation where talent is overused, resulting in significant burnout and a high turnover that damages agency culture.
Read at Forbes
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