AI has influenced the field of marketing, especially digital marketing, and has enabled marketers to harness the power of data to offer personalized experiences and run effective marketing campaigns.
The crucial part of AI-powered MarTech systems is to balance human creativity with the automation tasks that they are responsible for. Each year, I have seen new AI and tech startups spring to life. They claim to assist marketers in automating their routine tasks as it consumes almost a third of their time, according to HubSpot.
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