Heather Kelly, CEO of a leading PR firm, emphasizes the critical importance of authenticity and clear KPIs for AI brands amid stiff market competition. With expectations for AI's market to soar to nearly $3.7 trillion by 2034, standing out becomes crucial. A strong public relations strategy tailored to specific business goals, enhanced by humanizing brands through executive thought leadership and social media engagement, is essential. This approach fosters trust, addresses consumer concerns, and differentiates companies in an increasingly crowded landscape.
The key to building a standout AI brand is prioritizing measurable business outcomes and clear KPIs, such as growing audience reach.
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