Nearly half of people aged 18 to 24 now turn to TikTok or Instagram instead of Google for product and place information, according to Google's internal research.
OpenAI's report indicates that ChatGPT has surpassed 200 million active weekly users in a year, highlighting the rapid growth of conversational AI as a preferred information source.
There has been a dramatic 25% decline in Google impressions across various industries, demonstrating the urgent need for marketers to adapt to new consumer preferences.
The current shift in marketing resembles the digital transformation of the early 2000s when offline strategies like print ads became obsolete, demanding a reassessment of strategies.
#marketing-transformation #ai-impact #consumer-behavior #search-engine-evolution #social-media-trends
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