ChatGPT can generate fresh, out-of-the-box solutions to creative briefs but may not always align with expectations.
Experiment to test generative AI's capabilities involved recreating a successful campaign like Dumb Ways to Die through Midjourney and Runway.
AI-generated campaign ideas included a train platform music festival, a mobile game promoting safe behavior, showing diverse and creative solutions.
There's humor in creating a new term like 'AI cringe' to describe the feeling of embarrassment from AI-generated content not meeting expectations.
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