"PR has, in part, been about making organizations more visible and attractive for the human audiences they wish to reach... AI will become an intermediary - filtering out the vast amount of noise created by ever-easier to develop AI generated content."
"By the end of last year, the new CCO (a recent hire from Google) made it a mandate that all 150+ employees in the global communication function had a basic competency of AI prompting... I predict this shift toward requiring AI proficiency will happen in the whole industry."
"Communication roles will require AI proficiency... There was a ton of debate about me using AI to write it. Was it ethical, was it lazy, how do we talk about it, etc."
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