The new 16-second ad for 2024 has been developed solely using AI, meaning all the 'actors' are not real people and none of the shots were filmed on location. This shift marks Coca-Cola's most significant change to their iconic 'Holidays are Coming' advert since its debut in 1995.
While the firm claims the new commercial was an 'efficient' way of saving time and money, fans are not impressed. Many have taken to X (Twitter) to slam the ad, calling it 'garbage', 'ugly', and 'too niche', while calling the multi-billion-dollar corporation 'lazy'.
Critics express concern about the implications of AI in advertising, stating it may lead to creative professionals being pushed out of work. One commentator lamented, 'I feel like I'm watching the death of art unfold in front of my eyes and no one seems to care.'
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