Channel 4's CEO, Alex Mahon, has raised concerns about AI firms exploiting the UK’s creative industries valued at £125 billion. During a discussion with MPs, she criticized the government’s proposed copyright regime that would enable AI developers to use copyrighted materials without explicit permission from creators. Mahon emphasized that AI’s role is crucial but argued the industry must not bear the financial burden alone. Instead, she advocates for proper licensing and payment models, warning that unregulated AI practices threaten economic growth and creative livelihoods.
Under current proposals, AI developers could continue to train large language models on creative works unless the copyright holders actively opt out. Mahon said this undermines a sector that contributes 6% of UK gross value added.
AI is clearly absolutely critical to the future of our industry... the scraping of value from our creative industries. The burden should be on them [AI firms], not us.
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