The new AI-generated adaptations of Coca-Cola's iconic "Holidays Are Coming" ad sparked controversy online, with critics focusing on perceived shortcomings like fake visuals and lack of Santa.
Despite the criticism surrounding the AI versions, market research indicates that consumers have reacted positively to the ads, with a high rating of 5.9 stars and notable distinctiveness.
Coca-Cola remains committed to exploring AI in marketing, viewing the experimentation as beneficial for long-term success, even if current responses may seem mixed.
Critics expressed concern not just about AI's impact on production but particularly about the nostalgia attached to the original ad, which many feel is irreplaceable.
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