Retailers hope consumers use these chatbots, which are typically called shopping assistants-as virtual companions that help them discover or compare products.
Amazon's customers have been questioning Rufus...for information such as whether a specific coffee maker is easy to clean, or what recommendations it has for a lawn game.
Rufus offered more tailored suggestions...But it wasn't able to say which seller offered the lowest price.
Shop AI...can also help shoppers discover new products by asking its own questions... about an intended gift recipient or features the buyer wants to avoid.
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