AI-backed shopping assistants show potential in enhancing the shopping experience, providing tailored suggestions. However, consumers should use their advice critically and not blindly trust their recommendations.
‘Help me find the right product when I'm shopping’ is the top request consumers have, demonstrating a significant demand for personalized assistance in navigating complex product choices.
AI recommendations are becoming integral to e-commerce, with retailers implementing tools like ChatGPT and Google's Gemini to assist shoppers and improve satisfaction in the online shopping experience.
The surge in AI assistant use was evident this Cyber Monday, where online vendors noted a nearly 2,000% increase in traffic driven by AI tools, indicating consumer acceptance.
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