Buying with bots: AI search raises the bar for tailored shopping and transparency
Briefly

from Digiday3 months ago
"The convergence of AI and commerce also raises new opportunities and challenges for marketers looking to reach shoppers in the new AI search era."
Digidayhttps://digiday.com/media-buying/buying-with-bots-ai-search-raises-the-bar-for-tailored-shopping-and-transparency/
"Generative AI is reshaping the concept of search beyond traditional platforms to areas like social networks, shopping apps and retail platforms."
Digidayhttps://digiday.com/media-buying/buying-with-bots-ai-search-raises-the-bar-for-tailored-shopping-and-transparency/
"Many of these are focused on discovery, but AI-generated product recommendations might require explaining to users why it's recommending an item."
Digidayhttps://digiday.com/media-buying/buying-with-bots-ai-search-raises-the-bar-for-tailored-shopping-and-transparency/
"That's where citations play an important role in helping users know where the information came from."
Digidayhttps://digiday.com/media-buying/buying-with-bots-ai-search-raises-the-bar-for-tailored-shopping-and-transparency/
Read at Digiday
#ai #e-commerce #shopping-assistants #generative-ai #product-recommendations
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