LinkedIn has introduced a new feature allowing businesses to boost organic posts for lead generation. This tool lets companies convert posts into targeted ads aimed at capturing high-quality leads, using LinkedIn's first-party data to reach beyond followers.
According to ISG's report, companies must modernize their CRM systems by 2026 to leverage AI for enhanced sales, service, and marketing functions. 'New data-driven AI technology is necessary to gain market and competitive insights, engage effectively and achieve optimal outcomes.'
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