Building a future-ready marketing operations team | MarTech
Briefly

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?
On that list were two challenges that she was very familiar with - data quality and organizational silos.
Mary began to tackle this new marketing landscape with the end in mind. Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed.
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