Building a future-ready marketing operations team | MarTech
Briefly

Mary, a marketing manager, is facing challenges in planning for the next fiscal year to overcome a slump in revenues and reduce staff while integrating AI effectively.
What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?
The challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.
On that list were two challenges that she was very familiar with - data quality and organizational silos.
Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.
Mary began to tackle this new marketing landscape with the end in mind. Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed.
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