Brands are seeing an influx of traffic from ChatGPT and Google Gemini
Briefly

from Digiday1 month ago
After a significant traffic spike, Kelly Donohue, Viv's marketing and design director, linked the surge to Google Gemini and ChatGPT's search recommendations for non-toxic period care.
Digidayhttps://digiday.com/marketing/brands-are-seeing-an-influx-of-traffic-from-chatgpt-and-google-gemini/?utm_source=flipboard&utm_content=topic/generativeai
The increase in direct purchases from recommendations surged by 436%. This evidence shows that AI-powered search is driving not only interest but actual sales for emerging brands.
Digidayhttps://digiday.com/marketing/brands-are-seeing-an-influx-of-traffic-from-chatgpt-and-google-gemini/?utm_source=flipboard&utm_content=topic/generativeai
Spins' report indicates a notable trend where consumers are increasingly utilizing TikTok and AI assistants like ChatGPT for product searches, creating new avenues for brand visibility.
Digidayhttps://digiday.com/marketing/brands-are-seeing-an-influx-of-traffic-from-chatgpt-and-google-gemini/?utm_source=flipboard&utm_content=topic/generativeai
Viv's strategy shifted to emphasize product safety in their messaging across various communication channels, leveraging thorough context and educational content to enhance AI visibility.
Digidayhttps://digiday.com/marketing/brands-are-seeing-an-influx-of-traffic-from-chatgpt-and-google-gemini/?utm_source=flipboard&utm_content=topic/generativeai
Read at Digiday
#ai-marketing #period-care #e-commerce #search-trends #sustainability
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