Brands are seeing an influx of traffic from ChatGPT and Google Gemini
Briefly

from Digiday1 month ago
The surge in Viv's traffic resulted from AI tools like Google Gemini and ChatGPT directing consumers towards safer period products amid rising concerns over toxins.
Digidayhttps://digiday.com/marketing/brands-are-seeing-an-influx-of-traffic-from-chatgpt-and-google-gemini/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Sales conversion skyrocketed by 436% after consumers sought non-toxic period care through AI recommendations, highlighting the influence of emerging generative AI search platforms.
Digidayhttps://digiday.com/marketing/brands-are-seeing-an-influx-of-traffic-from-chatgpt-and-google-gemini/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at Digiday
#ai-search #digital-marketing #consumer-behavior #period-care #sustainable-products
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