Box is developing new AI and automation tools to help customers tap into unstructured data stored in its content management platform; Box AI Studio and Box Apps were both unveiled at the company's Box Works event Tuesday. Box AI Studio lets customers build custom AI agents that workers can interact with via a natural language chatbot. Each agent can be prompted to respond in a particular way to specific groups of workers. There could be a legal contract review agent that knows all about a company's contracting policies, for example, or a sales agent that staff can consult for advice.
Generative AI (genAI) technologies such as Box AI Studio will "disrupt how organizations create, manage and leverage unstructured content and documents" said Holly Muscolino, group vice president for Workplace Solutions at IDC. While business adoption of genAI has been slow so far - due lack of clear ROI, trust around data access, and change management challenges when deploying tools to workers - there's potential for "large improvements in productivity, customer and employee experience and other business metrics," she said.
Then we're going to obviously have to figure out how we get the agents to all interact with each other - that's going be the next frontier of interoperability," Levie said. "We believe that they will eventually be table stakes and part of baseline solutions. Note that Box is not unique.
You could be inside of your sales portal, trying to get sales advice for a deal you're working on, and talk to the sales agent that's using the information from within your sales portal," said Box CEO and founder Aaron Levie.
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