"As AI continues to encroach on game development, the worry that the studios that make your favorite games are dabbling in the tech, especially for art assets and written dialogue, grows ever greater. Sometimes this concern and the scrutiny that comes with it are well-founded, but other times it leads to witch hunts with fans seeing AI-generated art where it actually doesn't exist. Blizzard's has been the subject of these moments of mass hysteria ."
"What's great about that is it's very cross-functional, so you're going to have voices from around the horn thinking about not just what's hot-topic now, but where do we want to be five, 10 years from now? What's the implication on our teams? What's the implication on our values? How do we make sure that we don't stymie the opportunity for devs, artists, whomever, to want to play with new tools and play in the sandbox, if it unlocks creativity or gets rid of drudgery"
AI use in game development raises growing worry about studios employing the technology for art and dialogue, sometimes sparking unfounded accusations. Blizzard has experienced public accusations and scrutiny over alleged AI use. Company leadership supports a developer-led policy that lets teams adopt tools they are comfortable with, provided use aligns with responsible practices. Blizzard maintains a centralized, cross-functional AI governance team to evaluate long-term impacts on teams, values, and creativity. The governance seeks to avoid stifling experimentation while ensuring tools accelerate creative work and reduce drudgery. Team-level practices and comfort with AI may still vary across projects.
Read at Kotaku
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