Microsoft's new AI-powered buying guides appear at the top right of the search results page, providing tailored recommendations for e-commerce queries. Users can explore specifications and compare options easily.
These buying guides utilize AI to help users navigate their shopping experiences seamlessly, allowing for product comparisons and detailed category insights without needing to leave the search results page.
The feature not only streamlines the buying process by aggregating necessary information in one place but also emphasizes Microsoft's commitment to Responsible AI, encouraging users to learn about their AI practices.
Initially announced in June 2023, the rollout of Bing's buying guides will start in the US, with plans for expansion to other regions and integration within the Edge sidebar and Bing Chat.
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