"Over the course of our two decades in business, the customer service industry has changed dramatically, moving from a predominant focus on call centers, to 24/7 omnichannel support across a multitude of channels and devices, to what we see today, which is brands leveraging AI, data, and analytics to craft seamless, personalized, and cost-effective experience across the customer journey," says president of TELUS Digital Customer Experience, Jason Macdonnell.
"We're so clearly a digital-focused company, and it was time our company name said so," he says, reflecting on the rebranding to TELUS Digital Experience.
TELUS Digital has built a reputation for accurately predicting key market and technology shifts, including the gravitational pull of artificial intelligence and the criticality of high-quality data to fuel innovative and customized products, services, experiences.
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