Farhall indicates that "Getty Images is in the business of visual storytelling... our brands offer impactful visuals to help any brand, business, or organization communicate more effectively with their target audience... for nearly 30 years, we have covered global events..."
Farhall suggests that compelling visual content is critical for marketers... and that "generative AI potentially offers another option to craft those visuals in certain, appropriate contexts. However, the fundamental core of the creative process remains unchanged; talented individuals... are ultimately responsible for bringing new ideas to life."
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