The article discusses the impact of AI-led growth (AiLG) on B2B marketing strategies, particularly its potential to revolutionize sales processes. By creating new and compelling buyer-driven experiences that blend AI and human interaction, marketing teams can address the frustrations buyers face with vendors. Despite AI's current use in generating more content, the emphasis should shift toward improving the quality of customer engagements. The article suggests that finding a balance between AI and human involvement is essential for effective go-to-market strategies that drive sustainable growth.
In 2025, AI won't just assist salespeople - it will replace them. An AiLG approach to GTM will transform B2B marketing.
The main thing to realize is that AI will create a new kind of buying experience that will complement the existing experience.
AI is used to write spam emails, send impersonal LinkedIn invitations, and flood the industry with clickbait content, which doesn't generate growth.
AiLG is about elevating the quality of every customer interaction, setting a new standard in customer engagements.
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