Roughly 40% of web traffic across media sites originates from Google, leading to a dependence on the tech giant for visibility. The introduction of Google's AI tool, SGE, could potentially redirect users to Google's platform, impacting publishers' traffic.
"At the scale Google operates, even a small percentage of [lost] traffic could mean millions - if not billions - of fewer visitors to publisher sites," indicating the critical challenge news publishers face due to potential shifts in user behavior towards Google.
Google's statement that it's premature to estimate the impact on publishers suggests uncertainty, leaving news publishers in a state of apprehension regarding the implications of Google's evolving AI-powered search tools.
[
add
]
[
|
|
...
]