As AI beds in, is brand strategy becoming (ironically) all the more human?

"Media makes money in the absence of creativity. Brands are operating in an echo chamber, creating ads that most consumers do not watch or engage with effectively."

"Only 15% of people are watching ads to the end, while 30% turn the sound off. Most don't get past the first 2.5 seconds; it's an uncomfortable truth."

"The promise of VR and AR is notable, but AI is the real force driving change in the marketing industry, presenting both challenges and opportunities."

Read at The Drum