The article discusses how emotional shopping has evolved, particularly with the advent of AI. Research from Chadix shows that 70% of consumers feel emotionally manipulated by AI shopping assistants, indicating a complex relationship between personalization and consumer trust. The study highlights key emotional triggers like excitement, FOMO, and guilt that influence purchasing decisions. Generational differences also emerged, with Gen Z showing higher guilt response than Millennials. Overall, emotional commerce is changing the retail landscape, necessitating careful navigation by retailers to avoid manipulating customers too heavily.
The study found that the top triggers of emotional commerce were excitement at 70 percent, FOMO with 65 percent and guilt at 55 percent.
Chadix's fresh research indicates that 70 percent of consumers feel emotionally manipulated by AI shopping assistants, raising concerns over personalization versus manipulation.
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