Apple is being sued over misleading advertisements related to its Apple Intelligence features promised for the iPhone 16, which are now delayed until 2026. The lawsuit highlights that despite ads featuring actress Bella Ramsey demonstrating Siri's improved capabilities, Apple failed to deliver these promised enhancements. Apple removed the ads after months of air time but continues to face scrutiny for not retracting all misleading references. The internal upheaval within Apple's AI department, resulting in leadership changes, further emphasizes the controversy surrounding this product launch.
"Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist."
"The suit claims that Apple's advertisements created the expectation that the Apple Intelligence features would be available upon the iPhone 16's release, while the actual launch is set for 2026."
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