The article discusses the potential impact of AI agents—personal assistants that can perform tasks using apps and computers. Analysts warn that widespread adoption of these agents could significantly alter the online ecosystem, shifting focus from human users to neural networks. This shift may lead to a decrease in human engagement with content, impacting advertising revenues and creating new economic structures. As AI agents become the primary interface for consumers, their creators could gain substantial control over the market, reshaping how products and services are accessed and consumed.
If AI agents truly become useful, the internet will go dark. With AI users consuming information, the dynamics of online engagement and advertisement funding will massively shift.
As AI agents take over tasks like price comparisons or news summaries, the lack of human interaction with ads raises concerns about funding and accessibility of future media.
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