In 2006, Mark Zuckerberg promised the world 'a completely new way of advertising online.' Zuckerberg, the chief executive, said then, 'For the last hundred years media has been pushed out to people, but now marketers are going to be part of the conversation.'
Ad spending in the social-media-advertising market is projected to reach $219.8 billion this year, with the projected market volume to reach $255.8 billion by 2028.
Mark Zuckerberg highlighted that artificial intelligence 'creates value for advertisers' by improving app engagement, leading to more ads and better ad delivery.
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