Rufus generates results based on Amazon's vast product catalog, customer reviews, and community Q&As. This integration of AI into shopping allows for a more personalized experience, where ads are contextual and relevant.
The update to advertisers explains that ads may appear in Rufus-related placements, allowing for sponsored suggestions to be highlighted as Rufus answers customer inquiries.
Amazon has warned that Rufus is still an experiment and its responses might be inaccurate. This raises questions about the reliability and quality of sponsored products shown.
Rufus is designed to provide feedback based on user input and context, avoiding nonsensical ad suggestions, aiming instead for relevancy and accuracy in advertising.
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