Amazon's new generative AI tools are designed to enhance the retail experience by offering personalized product recommendations and improving engagement for both customers and sellers.
The new recommendation system will leverage customers' shopping habits to suggest larger product categories, moving away from the previous model of providing similar item suggestions.
A new video generator tool aims to enhance marketing for sellers, developed following a study indicating that 89% of consumers prefer seeing more videos from brands.
Amazon's additional features include a live image function that animates still images and Project Amelia, a chatbot that offers personalized insights and troubleshooting.
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