Amazon's AI-enabled shopping assistant, Rufus, is designed to enhance the shopping experience by providing personalized product recommendations and simplifying product comparisons.
The assistant has been meticulously trained using Amazon's vast database of customer reviews, product catalogs, and additional public data to understand natural language queries.
With its recent expansion into additional European and American markets, Amazon is asserting its commitment to enhancing customer interactions and competing more effectively within the AI space.
Amazon emphasizes that Rufus is in an early developmental phase, promising ongoing improvements in AI models and response accuracy to better assist shoppers.
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