The Fast Company Impact Council highlights a growing challenge in healthcare: patient engagement and experience. Many consumers have delayed seeking care due to frustrations with complex processes. Nearly 25% have reported dissatisfaction, attributing it to system complexity rather than individual practitioners. As generative AI technology becomes essential, healthcare providers must adopt these innovations to offer a seamless, consumer-grade experience. Unlike other industries that have successfully integrated technology for customer convenience, healthcare is lagging. Patients are demanding more digital engagement and are willing to seek alternative care options that provide easier access, indicating a shift in patient behavior corresponding to their rising expectations.
The burden of making the care experience easier for patients is increasingly falling on healthcare practitioners, who must adopt generative AI to meet rising patient expectations.
Patients now expect the same digital conveniences from healthcare that they enjoy in other aspects of their lives, like shopping and banking, which makes their voices more potent.
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