The article discusses the unknown environmental impact of AI and the indifference toward it. Despite its massive energy consumption, big tech prioritizes capturing user data and market competition over environmental considerations. The only way to mitigate AI's energy addiction appears to be economic, as the technology to enhance efficiency exists but is not incentivized. The pressing issue remains that current efforts only satisfy minimal societal expectations rather than instigating real change in how data centers operate or manage energy usage.
Even if lots of people did care a lot, it wouldn't change things. The driver of AI's insane energy addiction is no more amenable to argument than a labrador in possession of an entire roast chicken.
Nobody is giving a moment's thought to environmental implications beyond the bare minimum of lip service expected by society at large and regulators in particular.
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